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Why do you need a Keyword-rich Domain? Your domain name is your identity, any individual, business or organization planning to have an Internet presence, should invest in a keyword-rich domain name. Having your own strong and easy-to-remember domain name, website and email address will give you and your business creditability. Take Control of Your Business with a Keyword-Rich Domain Name.You can buy or lease this domain to grow your business. Keyword-rich domains can attract type-in traffic. Approximately 20 percent of all search traffic comes from direct navigation, meaning people often type domain names directly into a browser's address bar, hoping to find relevant content.